Search Intent or User Intent is more important than keywords
In the beginning of search, content had to include specific keywords or phrases to rank well in search. But Google’s algorithms have improved in this area and concentrate more on user intent instead of just specific keywords. Do they want to buy something, or do they just want information? Do they want to compare products before a purchase or look for food nearby? So, as you build out your content, you need to consider why people would ask this question? How would they ask it? Is there a common phrase used or are they using a voice assistant via a conversational question? After careful consideration, it will help you to write better quality content to achieve the results you are targeting.
Faster load times will lead to better rankings for 2022 SEO
Page speed is a direct ranking factor. Especially after Google’s algorithm speed update. Speed can also affect your rankings indirectly by increasing bounce rate and dwell time. Google has clearly stated that the user comes first. If users experience a slow load speed, Google considers this a poor user experience.
EAT and High-Quality Content is Essential
Having “High quality content” is very important to improving your relationship with readers. The acronym Google uses is EAT. Which stands for expertise, authoritativeness, and trustworthiness.
- Expertise – Google wants you to show that you have the skills and knowledge. You need to show Google that you are the expert on your content vs. your competitors.
- Authority – This happens when your product or topic gets associated with your brand. Getting mentioned or linked to in other blogs shows that you know what you are talking about. Also including links to your LinkedIn Profiles can help to establish authority.
- Trustworthiness – Are you what you say you are? Do readers come to you for accurate information? Positive online reviews, a secure domain, terms and conditions pages, refund and return policies can all help to establish your trustworthiness.
Long and frequent content ranks better
The more content you write, the more keywords or questions you can answer. Since each piece of content should focus on one keyword and a few secondary keywords, there needs to be quite a great deal of content to establish authority. Google wants content that is rich in information. And usually, the top results have over 2,000 words. Not because Google is counting the words, but because the long-form content offers more areas for backlinks, LSI keywords, and more meaningful information to keep visitors on the page for longer session durations (another ranking factor). Just don’t sacrifice quality for quantity.Locla SEO
In 2020, 46% of all Google searches were with local intent. By prioritizing your local SEO, you can gain a competitive advantage over local competition. It’s also important to show potential clients that you actually exist and are a real company. So, optimize your Google Business Profile, formerly called Google My Business. Add posts to your GBP, and make sure that your NAP is consistent everywhere. Include your site in directories and business listings. Add location pages, create local content, and get local inbound links with authority.
